In sintesi
2×Conversion rate
+22%Average order value
L'esigenza
The official store was fragmented, the catalogue out of date and the UX held back both conversion and cross-selling.
The approach
Headless architecture, a catalogue unified across the physical shop and online, a checkout optimised for mobile and integration with the supporters' loyalty system.
L'esito
Conversion rate doubled, higher average order value, better retention through the peak campaign months.
